Worst. Idea. Ever.

hat-tip: BAD

EA Entertainment, one of the most-powerful (and most-despised) entities in the video-game world is getting into the movie business - setting up a feature film based around one of their popular game series.

"But Bob... EA mostly makes licensed sports titles at this point - how can they make a movie out of any of those!?"

Answer: "The Madden Curse." No, really.

For those of you lucky enough not to be dialed-in to the annual spectacle of EA's yearly raking-in of full-priced profit off what amounts to a roster update, every year a new NFL player is selected to grace the cover of "Madden NFL." As one would expect from this unholy mashup of hardcore-gaming and hardcore-sports-fanaticism, a whole mythology has sprung up around what the cover appearance does to a player's "luck" - specifically, people think Madden cover-spots are "cursed" and that career-diminishing disaster will strike those unlucky enough to be chosen.

According to The Wrap, that's where the movie comes in: A "former Madden video-game champion" (so... a gamer as opposed to an actual player?) comes out of retirement because somehow HIS image has wound up somewhere on the box, and "the curse" is now coming for him. Apparently, it's a comedy.

Joy.