Friday, June 24, 2011

Rated B For Brainy


It will surprise no one that I am exactly the sort of asshole film snob goes to "difficult" movies that he's already seen to watch The Normals get frustrated and walk-out. But even I'M surprised at the level of audience-blowback that's meeting "Tree of Life." You'd think the title ALONE would set off the "artsy-fartsy" alarm in among even the dimmest bulbs of Michael Bay's America.

Anyway, if you want to be in on what us asshole film snobs will be using to make ourselves feel superior THIS weekend; check out this sign found posted at the Stamford, CT Avon Theatre (posted right, click to embiggen) warning patrons that refunds will not be issued in the event of blown minds - keep in mind, this is a movie with NO real violence, sex or even much language; they are issuing a WARNING for a non-linear narrative.



I think my favorite part is the sheer level of "we're fucking sick of idiots* bitching about this movie" condescension dripping from the language here. "Auteur?" Nobody who walks out of this particular movie knows or cares what that word is. You can just feel the reservoir of "are you people kidding me!!??" helpless rage boiling within whoever had to type this up. I hope they had to have a meeting about it, especially because you know there were one or two members of the management repeatedly going "see? See? I told you we shouldn't have booked this - I didn't get it at all!"

Ah, well. If Rome is gonna burn anyway, you may as well fiddle...

*No, I am not calling YOU an idiot, hypothetical-reader-who-takes-this-personally-for-some-reason. I completely understand people not "getting into" this particular movie, I just remember being in the position of whoever had to make this sign and frankly have never understood the rationality of people who try to get their money back because they didn't like a movie they've already (partway) watched.

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