HOLY SHIT THIS "LEGO" TRAILER!!!

By all rights, a movie based on a line of toys wherein the toys THEMSELVES not only star, but star alongside toy versions of other mass-market branded characters should be THE symbol for the final victory of creeping-corporatism in film.

And yet... "The Lego Movie" looks kind of incredible.

Animation buffs take note: What you're seeing is (apparently) all CGI, but animated in such a way (other than the facial-features) so as to imitate the look of stop-motion made using Lego people. I'm not 100% sure what this technique is called, but I think it's roughly similar to the way the Nicelanders were animated in "Wreck-It Ralph."